Client
UBC Science Co-op
Challenge
A co-operative education program is an invaluable resource for post-secondary students hungry for hands-on experience, as well as employers looking for new talent. Since 1980, UBC Science Co-op has helped thousands of students and employers alike, and the program has grown exponentially in recent years. Its Internet prescence had been limited, and was largely a utility portal for students already enrolled in the program. The team at UBC Science Co-op wished to transform their footprint on the web into a marketing tool, one that properly communicates its reach and scope of services, in order to attract future students and employers to participate in the program.
Solution
A fresh design that adheres to the UBC mother brand, and clearly communicates to the appropriate target audiences that Science Co-op provides the services that they seek. Each core audience group: Prospective Students, Current Students, and Employers, is able to quickly find relevant content through a clearly delineated navigation system. The site also features dynamic social feeds that showcase current student experiences in real time.
Agency
Serengeti Design Group
Selected Works
ONCORE HRcase study
REACH BCcase study
Lift Cliniccase study
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Accessidentity
Fuse Forwardweb, print
UBC Science Co-opprint
ITA Maker Clubprint
Beth Israelprint
EquiCareidentity
The Columbia Theatreidentity