REACH BC

Background
REACH BC is a joint initiative of the health authorities and university partners in BC, where anyone can sign up to connect with researchers, volunteer in healthcare projects, and learn more about health research opportunities in the province. As a brand new initiative, it needs to connect with both the public and researchers to encourage them to participate.

Results
Because of the potentially sensitive nature of health research, it was decided early on to use illustrations instead of photography throughout. The hand-drawn style and bright colour palette soften the message and create a more inviting image. A full illustrative suite, hand-drawn icons, and other supporting images were developed to support all facets of the campaign including print, social, and online video.

Agency
Latitude