First, a little back-story:
Back in term 4 at Vancouver Film School, we had to choose a product/service to brand in our Branding class. My first idea was to rebrand tampons to be more discrete, and most importantly have fool-proof packaging so that “even the boyfriend won’t get confused.” The class wasn’t too impressed when I pitched the idea, and I didn’t get many favourable feedback – so I settled on another project. Now don’t get me wrong, I liked what I ended up doing. But still, it was a dream unrealized. Now, 6 months later, imagine my utter surprise when I found the following on the shelves today:
Introducing a new line of feminine products, U by Kotex:
BLACK packaging, in a sea of white and pastel. Awesomely eye-catching. Nicely colour coded. And the website in particular discusses how “buying tampons is not an embarrassment anymore.” Hey, that was MY idea!
Now I sort of wish I had stayed with my original project, so that I can compare it with a real life product. Would I have come up with something better? Sadly we’ll never know…