Gutenberg’s Ovenpress

A while ago I posted my Helvetica related knitting, as inspired by Beverly Hsu’s Helvetica cookies (update on that project coming soon, I promise) – of course, for a typography nerd as big as me this was not the first time I was inspired to do something creative with type.

Behold branded typo cookies, available in a variety of fonts (not just Helvetica!!):

This was originally an in-class group exercise during my VFS days, for my Creative Direction class. We had to come up with a creative way to market cookies. At that time the lovely Helvetica cookies were still fresh in my mind, so I suggested to my teammates a brand of designer-centric, super niche, custom made typography cookies. They loved it. It was only a short exercise and our design was only at a rough concept stage then, but I had some free time last night and voila, here it is. Gutenberg’s Ovenpress handcrafted cookies!

Our original concept included a fully interactive online store where you can enter custom messages. I’m working on that too ;)

p.s. shout out to my teammates Joshua Michie and Gene Carlo Magtoto. Couldn’t have done it without you guys ;)

Inception – first impression

I watched Inception today. My thoughts:

1. Whoa.

2. Huh??

Seriously though – what a ride. From start to finish my eyes were glued to the screen and I think I didn’t exhale fully until half way through the end credit. Even though all the little twists and turns of plot are becoming somewhat of a Christopher Nolan signature, and together they tumble through the not-so-tangled web towards a not-entirely-unexpected outcome, they were executed with such artistry that I was thoroughly enthralled.

One minor thing I found a little strange/weak: (SPOILER ALERT!!!) the most important reveals – Cobb’s motivation, and the entire reason behind why he does what he does – were mostly done with exposition. It just felt a little unnatural for a character to suddenly break out into long narratives about their own life like that, in front of a girl he barely knew.

Although, now that I’ve thought about it more, that could also have been a deliberate choice because if Cobb’s words are the only information given to us, they may very well be skewed. Classic example of unreliable narrator. Considering how intricate the plot is, and how almost every character is given a name that has some symbolic meaning, I’m starting to lean toward this theory more and more. It has to be deliberate…right? If so…what does that mean?? Now I really don’t know what to think and will probably watch it again to see if I missed anything. But, in the end of the day, it *is* an amazing film and I haven’t been able to stop thinking about it – so hats off to you, Mr. Nolan. You make great movies.

OCD much?

Today I realized that I spent a fair amount of time organizing my tabs when browsing the Internet.

Anybody else does this? Please tell me I’m not a lone freak who’s overbearingly obsessive-compulsive…